Guaranty Trust Bank is a friendly brand that truly cares and this permeates through every sphere of our business. We have a value system that is hinged on professionalism, ethics, integrity, and superior customer service. We maintain a culture of excellence and go to great lengths to actualize the popular phrase; The Customer Is King.
Our style of operation, staff conduct and service delivery models are built on 8 core principles aptly dubbed; The Orange Rules in line with the Bank's vibrant Orange corporate colour.
- It is a joyous colour
- Frees and releases emotion
- Evokes a feeling of warmth
- Demands attention
- Stimulates the mind
- Orange indicates a person who is sociable and loves to be in the company of others.
- A person who has loads of energy, exciting and fun to be with.
- Orange relates to a person who has great practical-hands on-skills.
- Orange personalities are friendly, ready smile, respond positively and fluent if not profound in speech.
- They are good-natured and gregarious and do not like to be left alone.